Seoul’s network museum, unique to Seoul, that is jointly created by users, mediators, and producers. The Seoul Museum of Art (SeMA) aims to build public memories shared by all users, mediators, and producers and imagine a renewed future by cultivating socio-cultural values. SeMA (referred to as Seoul’s Network Museum) adapts to changes in the times and art trends and grows each day through SeMA’s branch museums situated all over Seoul that reach across and complement one another, inspiring citizens of Korea and beyond.

A Future(s) Shaped by Many, A Museum Connecting Everyone

Seoul’s Network Museum that users, mediators, and producers are building together.

Urbanity – The Museum Connects the Culture City Seoul and the World
Seoul is a major global city that leads in all aspects of social, cultural, economic, and political life. The Seoul Museum of Art aims to connect Seoul, a vibrant city of vitality and charm, with the world through art.

Locality – The Museum as a Mothership of the Museum City Seoul
Seoul is rich with a multi-millennial history and diverse cultures. With multiple branch museums all over the city of Seoul, SeMA designs organic programs befitting the characteristics and functions of each locality and its unique historical background so that all visitors can become acquainted and enjoy culture and art.

Contemporariness – The Museum Implements Complex Contemporariness
Today’s landscape of both the familiar and foreign demands us to react to changing times, places, and ideologies in multiple layers. SeMA aims to create a tangible world of imagination based on culture and art that transports the realm of art into our daily lives.

Public mission – The Museum Meets the Public, Diverse and Disparate
The Seoul Museum of Art aims to connect the museum with the audience by opening a path of diverse activities together with museum visitors, mediators, and producers of art and culture. The museum not only anticipates long-time patrons and future visitors, but also researches and designs programs that are open to all.

Administration – The Museum Links the Leading Role of Curation and the Public Role of the Metropolitan Museum.
The Seoul Museum of Art aims to fulfill its mission and roles to continuously achieve desired results by operating effective and cost-efficient operations that comply with the public mandate of a metropolitan art museum.

The Museum Identity of the Seoul Museum of Art is captured in the letter “S,” the first letter in both SeMA and Seoul, representing the values of connection, transformation, and flexibility. The “New S” expresses SeMA’s institutional mission to foster new currents in art.

The MI logo is presented in various forms as its units―representing human beings, art, and the museum―connect in different ways, creating multiple currents that flow in different directions. The “New S,” a system created by connections and flows, represents the current state of SeMA’s network, which first began as a single institution at Seosomun that subsequently branched out and grew into the network it is today, in step with the changes in art and society. In 2022, SeMA classified its network into three groups by character and scale and introduced the “New S” in three types. The “New S” will continue to evolve in accordance with the future steps of Seoul, art, people, and the Seoul Museum of Art.